Quote:
Getting to Innovation: How Asking the Right Questions Generates the Great Ideas Your Company Needs
By Arthur B. VanGundy
* Publisher: AMACOM
* Number Of Pages: 288
* Publication Date: 2007-07-16
* ISBN-10 / ASIN: 0814408982
* ISBN-13 / EAN: 9780814408988
* Binding: Hardcover
Book Description:
As an acknowledged guru in the field of creativity and innovation, Arthur VanGundy has inspired businesses in a variety of industries to generate more original, cutting-edge ideas. Getting to Innovation is a detailed guide to achieving the critical first step in formulating creative and useful ideas-i.e., asking the right questions that define the challenges facing any organization. Readers will discover:
* how to write positioning and rationale statements for each challenge
* how to link together multiple objectives in priority frameworks
* the top 10 techniques for generating creative ideas
* tips for designing and running brainstorming retreats
* advice on how to select the best ideas from the many that have been generated
When it comes to true innovation, it's not formulating the great ideas, but asking the right questions that will ultimately lead to results. Getting to Innovation offers the tools to help every company tap into its most inspired thinking.
Summary: Vital Issue
Rating: 5
The whole issue of "framing", as the author calls it, is a really important one for creatives like myself (communication and graphic design). How often do we end up working on projects where we're supposed to develop ideas that are half-baked, because the client just doesn't have enough clarity on the issue or opportunity being addressed and understanding of how it relates to the environment in which they are operating? As I mature in my profession I spend more and more time gently guiding clients toward this pre-innovation work; I simply won't accept jobs where this work hasn't been done because without it, no matter how well I do my job, the result will not be effective.
Creativity and innovation don't happen in a vaccuum. There are always other players and other issues impinging on the work we do. It's really important to get, and to analyze, that information up front. Vangundy has focussed in on THE key issue.
By Arthur B. VanGundy
* Publisher: AMACOM
* Number Of Pages: 288
* Publication Date: 2007-07-16
* ISBN-10 / ASIN: 0814408982
* ISBN-13 / EAN: 9780814408988
* Binding: Hardcover
Book Description:
As an acknowledged guru in the field of creativity and innovation, Arthur VanGundy has inspired businesses in a variety of industries to generate more original, cutting-edge ideas. Getting to Innovation is a detailed guide to achieving the critical first step in formulating creative and useful ideas-i.e., asking the right questions that define the challenges facing any organization. Readers will discover:
* how to write positioning and rationale statements for each challenge
* how to link together multiple objectives in priority frameworks
* the top 10 techniques for generating creative ideas
* tips for designing and running brainstorming retreats
* advice on how to select the best ideas from the many that have been generated
When it comes to true innovation, it's not formulating the great ideas, but asking the right questions that will ultimately lead to results. Getting to Innovation offers the tools to help every company tap into its most inspired thinking.
Summary: Vital Issue
Rating: 5
The whole issue of "framing", as the author calls it, is a really important one for creatives like myself (communication and graphic design). How often do we end up working on projects where we're supposed to develop ideas that are half-baked, because the client just doesn't have enough clarity on the issue or opportunity being addressed and understanding of how it relates to the environment in which they are operating? As I mature in my profession I spend more and more time gently guiding clients toward this pre-innovation work; I simply won't accept jobs where this work hasn't been done because without it, no matter how well I do my job, the result will not be effective.
Creativity and innovation don't happen in a vaccuum. There are always other players and other issues impinging on the work we do. It's really important to get, and to analyze, that information up front. Vangundy has focussed in on THE key issue.
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